Social Media Art Frenzy

Artist and Author Leah Kopke

Editor Ezra Blocker

As a woman with a YouTube, LinkedIn, Bluesky, Instagram, Cara, and Ko-fi profile, I know managing social media can easily evolve into chaos when it comes to business. Opening your phone to check everything can feel like a never ending pile of tasks. Not to mention, if one isn’t careful, it is easier to start scrolling rather than working. Strategizing how to manage your time on social media as an artist, solopreneur can help you better focus your time and efficiency. I’ve listed strategies that have worked well for me.

Brainstorming is Your Friend

There will be days you feel tired, sad, or uninspired, but still need to come up with something to post. On your stronger days, write several ideas on post-it notes, a google doc, or a journal. Your future-self who may have a less than inspiring day will thank you.

Not All Ideas Need to be Difficult to Add Value

It is natural to think we’ll be more impressive or gain a larger following by doing something time-consuming or hard. If there is anything social media has taught me over the years, it is that sometimes simple videos can skyrocket in engagement. Create a wider range of content to offer your audience. Some might be more complex and difficult to make. Others can be easier. Value is what matters, not how much blood, sweat, and tears went into the creation of content.

Set a Timer, with a Goal

We’ve all done it at some point. We’ve meant to only spend 10 minutes on social media for work and then that turned into an hour spent. An hour goes by while emails and work stack up. This can be avoided by setting a goal for what you are doing on an app for your business. Then set a timer for how long you are willing to commit to the goal. When the timer goes off, you stop and move on to what you need to do next.

Build Systems, Use Templates

The longer I’m on social media as a business, the more it becomes routine. I follow templates and systems every time I post. They not only save me time, they give my brand a recognizable appearance. They can also help you maintain an energy that is good to present on camera.

The Guru’s

Remember what worked for someone else, may not work for you. Be a scientist. Listen to others’ advice on how to raise social media engagement. Then test these ideas to see if they hold up for the current algorithm, or your niche. Many will say if you follow their formula, you’ll be successful on social media, but there is no formula that works consistently for every person or for every niche. Experiment to find what works for you. 

You Don’t Have to Be Everywhere

The idea that in order to be successful on social media, one needs to post consistently on every platform is propagated online. It is okay to set some digital boundaries. I am not on every social media as a business. Some social media services I reserve for family and close friends, instead of business. Other social media platforms I don’t post on since they aren’t the right fit for my business. Setting digital boundaries in your work and personal life is more important than posting consistently on every platform. Posting everywhere does not always equate to more income or a larger following as a business. It is better to choose wisely where you invest your time and effort.

These methods have helped me make social media feel like a manageable part of my routine of the work day. I hope they will help you too.